The packaging and web design for the Colorado-based supplementary beverage brand TRUETONiQS™ was designed in-house at the agency LRXD now Common Good. The brand needed an identity that was free from FDA scrutiny, communicated the confidence in the quality of their products and looked could stand apart from the competition on the shelves. The handmade inkblots reflect the benefits of the main ingredients in BRAIN TONiQ™, FIT TONiQ™, ZEN TONiQ™ and IMMUNO TONiQ™. The design illustrates the concept that is open to interpretation while TrueToniqs.com gives the consumer easy access to all the ingredients and benefits.